Geoffrey Moore doesn't post too frequently on his "Dealing with Darwin" blog, but I enjoy reading when he does. His most recent blog is about the World Economic Forum meeting in Davos and its theme this year on shifting power equations. He calls out one of the more interesting shifts under discussion - "from computing systems that communicate to communication systems that compute."
He goes on to highlight what he sees as the implications of this shift. "For communications vendors ... the opportunity is to smarten their pipes. This entails a migration of value creation into the network, achieved by computing more and more on the data it carries while it is carrying it." Computer companies, he says, have the opposite opportunity - to help drive interactions vs. just feed data into systems.
It strikes me that security companies have been dealing with this shift for years, and in fact living somewhere between these two worlds the whole time. Security's all about understanding traffic patterns, what users are accessing, and even the content itself that's being transported, and then looking at policy to decide if the traffic should be allowed. This process is at the heart of network behavior analysis, network access control, content filtering and management, and other security technologies. And I think Moore's right that vendors living at the ends of this communicate/compute spectrum need to migrate toward the middle and offer a blend of services.
But my favorite part of the post is his last line. He talks about how this shift toward communications affects the power of people. "A connected world places an enormous premium on people who are fluent in communications.... [Moore's emphasis] In sume, if the past few decades were heralded as the revenge of the nerds, the next few will be the revenge of the liberal arts graduates."
As an English major, I couldn't be happier.
--Michelle McLean
mmclean-at-consentry-dot-com




